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︎
JAPAN PACKAGE DESIGN ASSOCIATION
Design selected for exhibition in Tokyo’s Good Design Gallery Marunouchi, Osaka.
THE STATE OF PRINT EXHIBITION 2022Far From Origin publication selected for exhibition at the Singapore National Design Centre.
SINGAPORE ART BOOK FAIR 2023, 2024, 2025Debut works in collaboration with Jarkatan designer and illustrator Perruneals, Pottery Studio ishhh, Lemonade Pushcart.
Later, participated as 1/4 of collective Rambutan Bunch.
︎


	Re-Mediated Memory in Blade Runner 1982︎
Psychedelic Subculture versus Milton Glaser’s Bob Dylan Poster︎







	ABOUT
	Last updated: 2025
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		<title>ABOUT</title>
				
		<link>https://enlin.work/ABOUT</link>

		<pubDate>Thu, 22 Aug 2024 06:40:55 +0000</pubDate>

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About

	Isabel is a Brand &#38;amp; Content Strategist.
She develops branding and content solutions founded upon relevant research to effectively support client business goals.
She is interested in effective altruism, and enjoys doing work that contributes to relational wellbeing among young adults. Her own creative works aim to provoke reflection and new understandings, toward helpful ways of connecting and being.Languages&#38;gt; English [native]&#38;gt; Mandarin [conversational]&#38;gt; Korean [TOPIK 1]

Reading&#38;gt; Three Body Problem&#38;gt; Biophilia&#38;gt; Everything Aeon
Advocate For
&#38;gt;&#38;nbsp;HAGAR&#38;gt; Mental Health Literacy

	











	&#38;gt; isbelchw@gmail.com
	︎
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		<title>DEGREE PROJECT</title>
				
		<link>https://enlin.work/DEGREE-PROJECT</link>

		<pubDate>Thu, 22 Aug 2024 06:40:56 +0000</pubDate>

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︎


	Far From Origin

Singapore’s propensity for pragmatic re-inventiveness meant the usage of strong language interventions to manufacture an economically beneficial linguistic environment. The widespread learning of English and de-prioritisation of other languages effected a reconstruction of cultural identities and sociocultural attitudes. 
For some, this has led to a furthering from one's cultures of origin by default of participating in the knowledge communities founded upon the dominant language. This increases the probability of experiencing cultural alienation and other aspects of what is known as Cultural Cringe.&#38;nbsp;While Cultural Cringe is used to describe reactions manifesting out of believing one's cultures are inferior to other 'richer' cultures, it also encompasses other negative feelings that the culturally alienated feel toward their culture of origin. 
To contextualise these intangible concepts for those who feel a sense of disconnect from the local, these unintended outcomes of language transition are curated in designed mediums of communication.


	


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Far from Origin ultimately hopes to communicate aspects of the links between language and cultural alienation in Singapore with the intention of fostering deeper introspection and discussion about what connects Singaporean natives to their cultures in an ever increasingly English-speaking locale.





"Far From Origin" is the main publication presenting detailed project research. Watch a 19 second flipthrough above!

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"Language In-Forms" is a visual guide that translates the unique sound pattern of local languages into image graphics. 




"On Linguistic Insecurity" contains anecdotes from Singaporeans about feelings of anxiety, self-consciousness,&#38;nbsp;or a lack of confidence surrounding their use of languages.

&#60;img width="1161" height="949" width_o="1161" height_o="949" data-src="https://freight.cargo.site/t/original/i/80d469b242b0fec218038df0785db4fa2cab859925e201807a7eec7aae3e39c5/ipad-weeeee-copy.png" data-mid="216772483" border="0"  src="https://freight.cargo.site/w/1000/i/80d469b242b0fec218038df0785db4fa2cab859925e201807a7eec7aae3e39c5/ipad-weeeee-copy.png" /&#62;




farfromorigin.info is an audio-visual repository presenting 40+ pieces of data
obtained through an inquiry into how language transitions can contribute to cultural alienation. 
On a whole the data reflects a general generational decline in mastery for languages of origin, or what Singapore calls ‘mother tongues’.


TYPOGRAPHY &#38;amp; DESIGN SPECIFICATIONS

Typefaces:
Garamond Premier Pro by Robert SlimbachNeue Helvetica by Linotype

Project: Far From Origin (140pp)Size: 110 x 175mm closed (designed for comfortable handheld reading)Materials:Cover: Materica
Text Block: Scotia Original Bright White
Tip-Ins: UV TranslucentBinding: Kettle Stitch with red thread (symbolizing strong ties of fate)
Special Features: Red edge painting
Project: Linguistic Insecurity (23pp)Size: 158 x 290mm closed
Materials:Cover: Mohawk Via Felt (conveying human, tactile qualities)
Text Block: Scotia Original Bright WhiteBinding: Single Threadsewn
Project: Language In-FormsSize: 105 x 148mm closed
Materials:Cover: Vacuum-formed transparent plastic (transforming language into 3D form)
Text Block: MatericaBinding: Accordion


	
</description>
		
	</item>
		
		
	<item>
		<title>Capella Sydney</title>
				
		<link>https://enlin.work/Capella-Sydney</link>

		<pubDate>Thu, 13 Mar 2025 07:14:34 +0000</pubDate>

		<dc:creator>Work</dc:creator>

		<guid isPermaLink="true">https://enlin.work/Capella-Sydney</guid>

		<description>
︎


	Capella Sydney



Capella Sydney, a premier property within the Capella Hotel Group, is located in a heritage-listed building in Sydney, Australia. The property features three ground-level food and beverage outlets: Brasserie 1930, McRae Bar, and Aperture.
Named for its light-bathed openness to the sky, Aperture offers an all-day dining experience curated by Executive Chef Gabriele Taddeucci.
Parable’s visual branding outcome articulates the gentle impressions of light and movement guests are surrounded by, as they dine beneath moving blooms and skylight from sunrise to sunset.

With its combination of historical elegance, modern amenities, and a focus on cultural authenticity, Capella Sydney offers an unparalleled experience for both business and leisure travellers. For more information, visit their official website: Capella Sydney.
Summary of Work:&#38;nbsp;

Collaborated on brand strategy and visual identity development for Capella Sydney's signature dining venues, and led storytelling and visual branding for Aperture
Conducted on-site research in Sydney to incorporate cultural and historical context into brand direction
Developed brand positioning using brand archetype framework, creating a distinctive brand persona that aligned with luxury positioning
Created key brand stories and archetypal keywords that serve as a guide for Aperture's internal marketing team's strategy and customer service philosophy
Led naming process resulting in "Aperture," reflecting the space's natural light features and culinary concept
Designed comprehensive visual identity system and brand guidelines optimized for international clientele


	


	&#60;img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/de67aac96c1d839537d558fc7458f093e106d52003ee984d9d618ccebd1d9dbb/Aperture_mh.jpg" data-mid="228160003" border="0"  src="https://freight.cargo.site/w/1000/i/de67aac96c1d839537d558fc7458f093e106d52003ee984d9d618ccebd1d9dbb/Aperture_mh.jpg" /&#62;



Visual Strategy DevelopmentBefore any visual direction was set, the brand team conducted on-site research in Sydney — not to visit the restaurant space itself (it was still under construction), but to analyse the competitive landscape. We visited comparable luxury F&#38;amp;B venues to study their physical brand touchpoints: menu design, OS&#38;amp;E, branded collateral, and spatial identity. That research informed both the strategic positioning and the visual benchmarks for Aperture.To compensate for not being able to experience the space directly, we requested interior design mockups and FF&#38;amp;E and OS&#38;amp;E specifications from the client — ensuring the visual identity would be designed to cohere with the physical environment it would eventually live in.From here I selected the brand’s colours, and created brand narratives to guide the visual branding process.

&#60;img width="4392" height="2196" width_o="4392" height_o="2196" data-src="https://freight.cargo.site/t/original/i/bd999633ae026dbe2e4ee557e8bcab52472625fc6e5eb63c53cb9d3f51e48e4c/Design-Narratives.png" data-mid="252680507" border="0"  src="https://freight.cargo.site/w/1000/i/bd999633ae026dbe2e4ee557e8bcab52472625fc6e5eb63c53cb9d3f51e48e4c/Design-Narratives.png" /&#62;
Typeface Pairing SelectionTT Hoves was selected after identifying a clear pattern across luxury F&#38;amp;B competitors: the dominant typographic choice at this tier was the humanist geometric sans-serif. The category had a visual language, and legibility within that language mattered for positioning. TT Hoves aligned Aperture with that typographic culture without being derivative.Exposure, designed by Federico Parra Barrios, was chosen for its conceptual resonance. The typeface borrows its name and central principle from photography — its variable axis adjusts the intensity of light affecting the letterforms, ranging from underexposed (heavy, dark, counterforms collapsing) to overexposed (the outline dissolving as if burned by light).

&#60;img width="2228" height="1636" width_o="2228" height_o="1636" data-src="https://freight.cargo.site/t/original/i/e561c6358567dea91b668c67b023c7559b46384c5b301e4496933608a67c1714/Wordmark-With-BG_2.png" data-mid="252680514" border="0"  src="https://freight.cargo.site/w/1000/i/e561c6358567dea91b668c67b023c7559b46384c5b301e4496933608a67c1714/Wordmark-With-BG_2.png" /&#62;
&#60;img width="2226" height="1274" width_o="2226" height_o="1274" data-src="https://freight.cargo.site/t/original/i/e7f3f5c5ffcb9dbae9db198866fa1975b37099d7dff8b67130952f9501b27daa/Mojito.png" data-mid="252680509" border="0"  src="https://freight.cargo.site/w/1000/i/e7f3f5c5ffcb9dbae9db198866fa1975b37099d7dff8b67130952f9501b27daa/Mojito.png" /&#62;

“A sensorial showcase  of art, nature and cuisine.”
&#60;img width="2619" height="649" width_o="2619" height_o="649" data-src="https://freight.cargo.site/t/original/i/b080016e690b18896058652b77003d227be10e71d4f26db08aace5e850c15685/Logomark-Process.png" data-mid="252680515" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/b080016e690b18896058652b77003d227be10e71d4f26db08aace5e850c15685/Logomark-Process.png" /&#62;Visual Identity &#38;amp; Logo SystemThe logomark was not treated as a separate element from the wordmark — it was designed to be part of the same visual language. The aperture logomark’s line properties were modified to reflect the characteristics of Exposure, ensuring that the logomark and the wordmark felt like they came from the same hand rather than sitting beside each other.A uniformly weighted vector version was tested against the modified version to validate the decision visually.

&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/1ef420136b5d12ffc45e37c6c3440243337b72cfe8742c0635a6563c6a47d245/Menu-Leather.png" data-mid="252680513" border="0"  src="https://freight.cargo.site/w/1000/i/1ef420136b5d12ffc45e37c6c3440243337b72cfe8742c0635a6563c6a47d245/Menu-Leather.png" /&#62;
&#60;img width="1536" height="1024" width_o="1536" height_o="1024" data-src="https://freight.cargo.site/t/original/i/bd46248e1bc8500bb179d5761cd83697e2b02d215b7bd9702ef9d9e368af9d11/ChatGPT-Image-Mar-5--2026-at-05_38_37-PM.png" data-mid="252680516" border="0"  src="https://freight.cargo.site/w/1000/i/bd46248e1bc8500bb179d5761cd83697e2b02d215b7bd9702ef9d9e368af9d11/ChatGPT-Image-Mar-5--2026-at-05_38_37-PM.png" /&#62;
Menu Layout SystemInitially, I experimented with more interesting grid systems and type layouts that created a sense of swaying movement, reminescent of light and greenery shifting in the breeze. As a luxury restaurant updates its menu seasonally, a solution that allowed for ease of updating and operational realities was prioritised.The final print direction suggested the client use Colourplan Pistachio for all the menu pages. This was a paper stock we confirmed would be easy to source in Sydney by the team managing aperture at Capella Sydney.

&#60;img width="2228" height="1624" width_o="2228" height_o="1624" data-src="https://freight.cargo.site/t/original/i/1c2c25d16fd66a1e1f6604015e8f239dca85fbc9c96663413b6db852e5106de9/Menu-Gridlines.png" data-mid="252680518" border="0"  src="https://freight.cargo.site/w/1000/i/1c2c25d16fd66a1e1f6604015e8f239dca85fbc9c96663413b6db852e5106de9/Menu-Gridlines.png" /&#62;
&#60;img width="1624" height="1200" width_o="1624" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a4ba0f443b85b20d2a78f2e215e545f7920a762929190b7e87d9db95e22be396/284_bend_gfsmithcolorplan_pistachio_120gsm.jpg" data-mid="252680517" border="0"  src="https://freight.cargo.site/w/1000/i/a4ba0f443b85b20d2a78f2e215e545f7920a762929190b7e87d9db95e22be396/284_bend_gfsmithcolorplan_pistachio_120gsm.jpg" /&#62;
&#60;img width="3000" height="2512" width_o="3000" height_o="2512" data-src="https://freight.cargo.site/t/original/i/7698af92458c638bf418436efe34e00738c6ef903d49f278b91ba1f90e11091c/11f2188b0c47af495a154c62bfdba866.jpg" data-mid="228159895" border="0"  src="https://freight.cargo.site/w/1000/i/7698af92458c638bf418436efe34e00738c6ef903d49f278b91ba1f90e11091c/11f2188b0c47af495a154c62bfdba866.jpg" /&#62;
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6c9d62485f50a672af097676a290c4c9455373f6cc2368902b3e20d234a72fb2/Logotype-Mockup.png" data-mid="228160034" border="0"  src="https://freight.cargo.site/w/1000/i/6c9d62485f50a672af097676a290c4c9455373f6cc2368902b3e20d234a72fb2/Logotype-Mockup.png" /&#62;




&#60;img width="1902" height="1710" width_o="1902" height_o="1710" data-src="https://freight.cargo.site/t/original/i/afe310ff1980ea6422991defbabcfcc5c614c03dd6f0e93a24a62d1d09ce00da/Menu-Open-2026.png" data-mid="252680512" border="0"  src="https://freight.cargo.site/w/1000/i/afe310ff1980ea6422991defbabcfcc5c614c03dd6f0e93a24a62d1d09ce00da/Menu-Open-2026.png" /&#62;
&#60;img width="1114" height="1487" width_o="1114" height_o="1487" data-src="https://freight.cargo.site/t/original/i/adcb30f8889621eefeddff32a7b4c386419a4f0737644ff766697daf35bab070/From-Dawn.png" data-mid="252680511" border="0"  src="https://freight.cargo.site/w/1000/i/adcb30f8889621eefeddff32a7b4c386419a4f0737644ff766697daf35bab070/From-Dawn.png" /&#62;
&#60;img width="1113" height="1487" width_o="1113" height_o="1487" data-src="https://freight.cargo.site/t/original/i/b12697e194485340a61d41b13366b30302ad2aaf9e2cffaa2f47f91dea0b8b15/To-Dusk.png" data-mid="252680510" border="0"  src="https://freight.cargo.site/w/1000/i/b12697e194485340a61d41b13366b30302ad2aaf9e2cffaa2f47f91dea0b8b15/To-Dusk.png" /&#62;
“An evocative space brought to life with contemporary art amidst lush surroundings, Aperture shines light on the beauty of intentional simplicity.”END OF DOCUMENTATION


</description>
		
	</item>
		
		
	<item>
		<title>United Project Consultants Pte Ltd</title>
				
		<link>https://enlin.work/United-Project-Consultants-Pte-Ltd</link>

		<pubDate>Fri, 30 Oct 2026 13:34:17 +0000</pubDate>

		<dc:creator>Work</dc:creator>

		<guid isPermaLink="true">https://enlin.work/United-Project-Consultants-Pte-Ltd</guid>

		<description>
︎


	United Project Consultants Pte Ltd


Client: United Project Consultants Pte Ltd (UPC), Singapore M&#38;amp;E engineering consultancy 

Services: Brand and content strategy, UX design, web development, CMS, SEO 

Team: Isabel Chew (Brand &#38;amp; Content Strategist) and Gerald Low (Web Developer) 

Timeline: February – October 2026 

Live site: upcpl.org

Overview
UPC is a Singapore mechanical and electrical engineering consultancy with a large body of completed work across many building types. We were engaged to design and build its first website that presents the firm credibly to clients, partners and shareholders. We also ensured that the client’s employees can maintain the site’s content easily for years without a developer.

The Challenge
Showcase a large project portfolio (1,000+ projects in the long term) in an interactive project map as the client desired.Optimisation of company logo that had not been touched since its establishing.Data cleaning and copy-editing for the site content.Creation of image assets for projects with client team.Position UPC alongside the architecture and engineering firms it works with, using a visual language that feels professional and contemporary.Give a non-technical team full control of their content, while avoiding the high annual subscription costs of typical platforms.What We DeliveredBrand direction for the web: colour, typography and layout system built around a bold yellow accent (#FFE943).Seven-page responsive website with desktop and mobile layouts.53 content articles: three hero case studies and 50 project summaries.Filterable project portfolio by sector category, with award badge highlights.Interactive Singapore map with animated project locations, tooltips and sidebar.Motion design: scroll-triggered fade-ins, trust-metric count-ups, image hover zoom and a sticky header that morphs on scroll.Custom CMS (Sanity) so UPC staff can add and update projects themselves.SEO foundation: meta tags, page titles, sitemap, structured data and Google Search Console integration.Logo: UPC's lettermark edited and optimised as a set of clean SVGs for the build.Performance and QA: Core Web Vitals baseline pass and cross-browser testing.Tools
Figma · Sanity CMS · Vercel


Outcome
UPCPL's board and stakeholders were “very happy” with the website. All project files and CMS access handed over with a detailed 40-page website Content management System guidebook.




	


	&#60;img width="2048" height="1280" width_o="2048" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a6efa43dea1692f4c67ddf60f42858e2651ae7a7be085b58181bb3f187ca64bf/UPCPL-CD-Summary.jpg" data-mid="253831449" border="0"  src="https://freight.cargo.site/w/1000/i/a6efa43dea1692f4c67ddf60f42858e2651ae7a7be085b58181bb3f187ca64bf/UPCPL-CD-Summary.jpg" /&#62;

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ae8d9b409706d197c4e2a2db940d95c4e87fbab70fe66f6cda7705c78efe5339/UPCPL-SoW.jpg" data-mid="253831589" border="0"  src="https://freight.cargo.site/w/1000/i/ae8d9b409706d197c4e2a2db940d95c4e87fbab70fe66f6cda7705c78efe5339/UPCPL-SoW.jpg" /&#62;&#60;img width="1778" height="1140" width_o="1778" height_o="1140" data-src="https://freight.cargo.site/t/original/i/660d452c130c790c01299fcb0adc9e2fbd564909a3dc6c4ec3044fc8067a32fe/UPC-Logo-Display.png" data-mid="253831685" border="0"  src="https://freight.cargo.site/w/1000/i/660d452c130c790c01299fcb0adc9e2fbd564909a3dc6c4ec3044fc8067a32fe/UPC-Logo-Display.png" /&#62;




&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/90210ec1f36a252b4e5c4a93c73a34c13e952dbd9ff48390217ac90e400565f0/UPCPL-Logo_Page_1.jpg" data-mid="253831380" border="0"  src="https://freight.cargo.site/w/1000/i/90210ec1f36a252b4e5c4a93c73a34c13e952dbd9ff48390217ac90e400565f0/UPCPL-Logo_Page_1.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/06943b54e18e5419c665ee2264c7707d1fd74fb8256c401bfab94c4cbaf9daad/UPCPL-Logo_Page_2.jpg" data-mid="253831379" border="0"  src="https://freight.cargo.site/w/1000/i/06943b54e18e5419c665ee2264c7707d1fd74fb8256c401bfab94c4cbaf9daad/UPCPL-Logo_Page_2.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ab46f607a664eb35d6988694305d4459d6d3ac61206216457f923b3b0de6f155/UPCPL-Logo_Page_3.jpg" data-mid="253831378" border="0"  src="https://freight.cargo.site/w/1000/i/ab46f607a664eb35d6988694305d4459d6d3ac61206216457f923b3b0de6f155/UPCPL-Logo_Page_3.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2da7728bd4f2269c0d015a6c4d4639e503883f2bd6070902bbbb12e7ac590020/UPCPL-Logo_Page_4.jpg" data-mid="253831377" border="0"  src="https://freight.cargo.site/w/1000/i/2da7728bd4f2269c0d015a6c4d4639e503883f2bd6070902bbbb12e7ac590020/UPCPL-Logo_Page_4.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4ec68d48a276eb48003cfc4b86e80ba736efb54631c8b2e8d8ce8f2c8b5891f0/UPCPL-Logo_Page_5.jpg" data-mid="253831376" border="0"  src="https://freight.cargo.site/w/1000/i/4ec68d48a276eb48003cfc4b86e80ba736efb54631c8b2e8d8ce8f2c8b5891f0/UPCPL-Logo_Page_5.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/970a9ab3a8076f14e37a7bf6a704645e6f704deab6755a3c2ae4036e2aec3433/UPCPL-Logo_Page_6.jpg" data-mid="253831375" border="0"  src="https://freight.cargo.site/w/1000/i/970a9ab3a8076f14e37a7bf6a704645e6f704deab6755a3c2ae4036e2aec3433/UPCPL-Logo_Page_6.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b0b65de1eaa1c1f64b053d859f175b06bc9b01d58e27fb4e63e33515c7665687/UPCPL-Logo_Page_7.jpg" data-mid="253831374" border="0"  src="https://freight.cargo.site/w/1000/i/b0b65de1eaa1c1f64b053d859f175b06bc9b01d58e27fb4e63e33515c7665687/UPCPL-Logo_Page_7.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6dbca3b8a7f475786c5aff9765695821f0337cf41281195b4a92d651782592f1/UPCPL-Logo_Page_8.jpg" data-mid="253831373" border="0"  src="https://freight.cargo.site/w/1000/i/6dbca3b8a7f475786c5aff9765695821f0337cf41281195b4a92d651782592f1/UPCPL-Logo_Page_8.jpg" /&#62;


END OF DOCUMENTATION


</description>
		
	</item>
		
		
	<item>
		<title>Of Clay Zine</title>
				
		<link>https://enlin.work/Of-Clay-Zine</link>

		<pubDate>Sat, 01 Nov 2025 20:21:39 +0000</pubDate>

		<dc:creator>Work</dc:creator>

		<guid isPermaLink="true">https://enlin.work/Of-Clay-Zine</guid>

		<description>
︎


	Of Clay


Developed in collaboration with Studio Ishhh, a duo from the Potter’s Guilt Singapore.&#38;nbsp;
This zine is an instructional for how to create agate-ware. The book cover is made of agate-ware tiles, showing the end result that the reader can achieve if they successfully complete all the steps.&#38;nbsp;


	


&#60;img width="3099" height="5510" width_o="3099" height_o="5510" data-src="https://freight.cargo.site/t/original/i/f24f0eea0900d10baee170b830cbfc2b9ea04f84f313110188104bb2753c07c0/Of-Clay-01-5.jpg" data-mid="240144858" border="0"  src="https://freight.cargo.site/w/1000/i/f24f0eea0900d10baee170b830cbfc2b9ea04f84f313110188104bb2753c07c0/Of-Clay-01-5.jpg" /&#62;
&#60;img width="1981" height="3522" width_o="1981" height_o="3522" data-src="https://freight.cargo.site/t/original/i/3aeec38b7155aeb53b475cac10e7c710fcf1c937c656ce79a7c176b7fd1366eb/Of-Clay-01-2.jpg" data-mid="240144860" border="0"  src="https://freight.cargo.site/w/1000/i/3aeec38b7155aeb53b475cac10e7c710fcf1c937c656ce79a7c176b7fd1366eb/Of-Clay-01-2.jpg" /&#62;
&#60;img width="1284" height="2283" width_o="1284" height_o="2283" data-src="https://freight.cargo.site/t/original/i/aa67e468ca41397b3c6299f6cda775c0f7392baf847685ffc727746da548af1c/Of-Clay-01-3.jpg" data-mid="240144861" border="0"  src="https://freight.cargo.site/w/1000/i/aa67e468ca41397b3c6299f6cda775c0f7392baf847685ffc727746da548af1c/Of-Clay-01-3.jpg" /&#62;
&#60;img width="5642" height="3761" width_o="5642" height_o="3761" data-src="https://freight.cargo.site/t/original/i/0534d2036a9be9703793e7006b28e2e2f2769bc8c647f0898b70ee2497db16ac/Of-Clay-01-4.jpg" data-mid="240144857" border="0"  src="https://freight.cargo.site/w/1000/i/0534d2036a9be9703793e7006b28e2e2f2769bc8c647f0898b70ee2497db16ac/Of-Clay-01-4.jpg" /&#62;
&#60;img width="5677" height="3785" width_o="5677" height_o="3785" data-src="https://freight.cargo.site/t/original/i/741c97593845eaac45470f06eb9da2156a438c457da60b282880218a11886ac8/Of-Clay-01-1.jpg" data-mid="240144859" border="0"  src="https://freight.cargo.site/w/1000/i/741c97593845eaac45470f06eb9da2156a438c457da60b282880218a11886ac8/Of-Clay-01-1.jpg" /&#62;

	



</description>
		
	</item>
		
		
	<item>
		<title>Cycles</title>
				
		<link>https://enlin.work/Cycles</link>

		<pubDate>Fri, 07 Nov 2025 17:38:26 +0000</pubDate>

		<dc:creator>Work</dc:creator>

		<guid isPermaLink="true">https://enlin.work/Cycles</guid>

		<description>
︎


	Cycles


"Cycles Grown Into, Lived In, and Shed" is a collection of twelve poems created for the Singapore Art Book Fair 2025, structured around the Year of the Snake and its associations with transformation, time, and wisdom. 
The ouroboros—the snake eating its own tail—serves as the work's governing symbol, representing cycles as patterns of return that carry forward accumulated change rather than simple repetition.

The poems are organised from 01-12 for each month of the year, and end with an unnumbered "Hindsight" (00), spatially performing the ouroboros: an ending that precedes the beginning, completion that enables return.

The collection explores how cycles manifest across Singapore, based on the author's own experiences and observations. The poems move through relational, generational, technological, and mortal cycles, asking what it means to navigate recurring patterns with intention and care.

Great care was taken with typesetting and layout so poems breathe across the page in varied rhythms, conveying exactly how they would be read aloud. The illustrations—soft, shifting, dreamlike—anchor each piece in a specific time and place while evoking the hazy feeling of remembering. A futuristic typeface was paired with a humanist low-contrast sans serif, and ASCII art weaves alongside illustrations to convey the current landscape where technology is increasingly woven into our cycles.

36pp, thread-bound black and white print.


	


	

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&#60;img width="3482" height="2480" width_o="3482" height_o="2480" data-src="https://freight.cargo.site/t/original/i/1da540ea30d3e16ca5184aae9a47b3e0f5d736742e593187c3709b5b591958c3/20251107-Scan-10.jpg" data-mid="240375900" border="0"  src="https://freight.cargo.site/w/1000/i/1da540ea30d3e16ca5184aae9a47b3e0f5d736742e593187c3709b5b591958c3/20251107-Scan-10.jpg" /&#62;
&#60;img width="3482" height="2480" width_o="3482" height_o="2480" data-src="https://freight.cargo.site/t/original/i/dde3268c0d6909b63951702638d802c0472fbfd35dbce17d28c3ad70db28ff7c/20251107-Scan-11.jpg" data-mid="240375899" border="0"  src="https://freight.cargo.site/w/1000/i/dde3268c0d6909b63951702638d802c0472fbfd35dbce17d28c3ad70db28ff7c/20251107-Scan-11.jpg" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>Asleep At The Wheel</title>
				
		<link>https://enlin.work/Asleep-At-The-Wheel</link>

		<pubDate>Sat, 01 Nov 2025 20:27:29 +0000</pubDate>

		<dc:creator>Work</dc:creator>

		<guid isPermaLink="true">https://enlin.work/Asleep-At-The-Wheel</guid>

		<description>
︎


	Asleep At The Wheel
This zine began as a question borne out of realising how consistently this item of decor appeared in friends’ cars and the taxi cabs that I took around Singapore, in the course of a year. Once I started noticing a pattern, I started taking photos, and asking drivers why they chose this particular animal asleep at the wheel. This inquiry and its results were further developed into an essay discussion about the nature of rest and work in a big southeast asian city such as Singapore. It brings in reports and news about these topics from other countries such as Indonesia, Japan, China and South Korea to broaden the discussion.&#38;nbsp;


	


&#60;img width="2268" height="4032" width_o="2268" height_o="4032" data-src="https://freight.cargo.site/t/original/i/fa6aa46813028bd7a7c69564c09fbaf304a7258bb5571c11f9ff6f53544d9ba6/AfterlightImage-4.JPG" data-mid="240144895" border="0"  src="https://freight.cargo.site/w/1000/i/fa6aa46813028bd7a7c69564c09fbaf304a7258bb5571c11f9ff6f53544d9ba6/AfterlightImage-4.JPG" /&#62;
&#60;img width="1582" height="2812" width_o="1582" height_o="2812" data-src="https://freight.cargo.site/t/original/i/3b2cb9f9de012c73d18367e9b5b7204630e600928719827965a3be84f731b9bc/AfterlightImage-7.JPG" data-mid="240144897" border="0"  src="https://freight.cargo.site/w/1000/i/3b2cb9f9de012c73d18367e9b5b7204630e600928719827965a3be84f731b9bc/AfterlightImage-7.JPG" /&#62;
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&#60;img width="2268" height="4032" width_o="2268" height_o="4032" data-src="https://freight.cargo.site/t/original/i/7909d69a1b877c2a96bb848b73c789cd2685ca7ac25edee5c36ececc4fd642e0/AfterlightImage-2.JPG" data-mid="240144894" border="0"  src="https://freight.cargo.site/w/1000/i/7909d69a1b877c2a96bb848b73c789cd2685ca7ac25edee5c36ececc4fd642e0/AfterlightImage-2.JPG" /&#62;
&#60;img width="2268" height="3024" width_o="2268" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c198929b4adaa6130f4007749a35ea4c75b1a4ab458387f1d40511ad90d09ce2/IMG_5752.jpg" data-mid="240144893" border="0"  src="https://freight.cargo.site/w/1000/i/c198929b4adaa6130f4007749a35ea4c75b1a4ab458387f1d40511ad90d09ce2/IMG_5752.jpg" /&#62;
&#60;img width="2268" height="3024" width_o="2268" height_o="3024" data-src="https://freight.cargo.site/t/original/i/27055ce687f54feb04e374d42435489efbe0a5f5d957733620b6d31ca0c2c1a2/IMG_5751.JPG" data-mid="240144892" border="0"  src="https://freight.cargo.site/w/1000/i/27055ce687f54feb04e374d42435489efbe0a5f5d957733620b6d31ca0c2c1a2/IMG_5751.JPG" /&#62;

	
Packaging: Plastic Pillow Bubble Case, with bookmark.
&#60;img width="1072" height="926" width_o="1072" height_o="926" data-src="https://freight.cargo.site/t/original/i/1ec60f42fc6dc1eed8b2d965c0f84f61fd2266b4d6b79bbae78ae6e0e7e5d6e1/Screenshot-2025-10-18-at-23.31.47.png" data-mid="240144911" border="0" data-scale="24" src="https://freight.cargo.site/w/1000/i/1ec60f42fc6dc1eed8b2d965c0f84f61fd2266b4d6b79bbae78ae6e0e7e5d6e1/Screenshot-2025-10-18-at-23.31.47.png" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>Girls Brigade SG</title>
				
		<link>https://enlin.work/Girls-Brigade-SG</link>

		<pubDate>Thu, 13 Mar 2025 07:25:04 +0000</pubDate>

		<dc:creator>Work</dc:creator>

		<guid isPermaLink="true">https://enlin.work/Girls-Brigade-SG</guid>

		<description>
︎


	Girls’ Brigade
Fortnight 23

IMPACT

“We're glad to have Isabel on our campaign journey. With her help, we’ve experienced a steady increase in our reach and fundraising results.” - Glen (Executive Director, The Girls’ Brigade Singapore)&#38;nbsp;New visual clarity helped donors better understand how their contributions directly supported young women's development, with clear breakdowns of fund allocation (61% to Company Programs &#38;amp; Leadership Training, 25% to Community Development, etc.).The design successfully balanced the organisation's established identity with fresh visual elements that resonated with both young members and donors, creating a bridge between generations while advancing the organisation's mission of developing young women into leaders.



&#60;img width="1017" height="2068" width_o="1017" height_o="2068" data-src="https://freight.cargo.site/t/original/i/03d30127358a907c614a00677f5ed5a2d1af35191ac89d2e3dba0418b71a80d4/iPhone-SE-2022---Startlight.png" data-mid="228161789" border="0"  src="https://freight.cargo.site/w/1000/i/03d30127358a907c614a00677f5ed5a2d1af35191ac89d2e3dba0418b71a80d4/iPhone-SE-2022---Startlight.png" /&#62;
&#60;img width="1322" height="1331" width_o="1322" height_o="1331" data-src="https://freight.cargo.site/t/original/i/df284fd4b8e48ff258e580dc8b17bf56ea6ad981c156506353869fa78539936b/GB-Card-Mockup.png" data-mid="228162152" border="0"  src="https://freight.cargo.site/w/1000/i/df284fd4b8e48ff258e580dc8b17bf56ea6ad981c156506353869fa78539936b/GB-Card-Mockup.png" /&#62;

CHALLENGE
The Girls' Brigade Singapore needed to revitalise their annual "GB Fortnight" fundraising campaign to increase donations while clearly communicating their mission of developing young women's leadership potential.RESEARCH
I conducted a thorough analysis of previous campaign materials and competitor case studies, identifying opportunities to create a more engaging donor experience. Key insights revealed that:
It was necessary to improve visual cohesion, easy readability and comprehension of information, and clear hierarchyThe impact of donations should be more immediately apparent to potential contributorsThe collection process needed simplification for both donors and volunteersSTRATEGY &#38;amp; SOLUTION

Before beginning design, I led proofreading and editing rounds with the client to ensure content was clear and concise. Extensive retouching of featured leader images supplied by client to ensure polished and professional brand impression. Next, developed a comprehensive design system that:
Created a playful yet purposeful visual language with custom illustrations of diverse young women in uniform, ensuring consistent illustration style across all visual elements from hero images to small embellishmentsImplemented a gamified donation process with color-coded donation amountsEstablished clear information hierarchy to highlight organizational mission and impactMaintained consistent branding across all touchpoints while injecting freshness through modern typography and color palette


	


	

&#60;img width="1256" height="3023" width_o="1256" height_o="3023" data-src="https://freight.cargo.site/t/original/i/0633c392cc242b945f2450242744688306a664fa4fd79637541d567cfaad6b81/EDM-Mockup.png" data-mid="228164739" border="0"  src="https://freight.cargo.site/w/1000/i/0633c392cc242b945f2450242744688306a664fa4fd79637541d567cfaad6b81/EDM-Mockup.png" /&#62;

Complete client testimonial:“Isabel delivered exceptional work for our annual fundraising campaign that was truly aligned with a new direction to change the way we connected with our supporters.


In just five days, she completely reimagined our visual identity. Her creative direction that celebrated ‘playful girlhood’ perfectly captured our organisation’s mission and spirit of service that is joyful and unashamedly feminine - while making our fundraising materials significantly more impactful. Her illustrations were beautiful and well loved by girls and adults, as much as they were strategically designed to communicate our story and inspire action. &#38;nbsp;


We're glad to have Isabel on our campaign journey. With her help, we’ve experienced a steady increase in our reach and fundraising results. Her professionalism, creativity, and collaborative approach made the entire process very simple and pleasant.


I highly recommend Isabel for any organisation looking for help in strategic design thinking and exceptional creative execution.”
Glen (Executive Director, The Girls’ Brigade Singapore)




</description>
		
	</item>
		
		
	<item>
		<title>Photo Portfolio</title>
				
		<link>https://enlin.work/Photo-Portfolio</link>

		<pubDate>Thu, 22 Aug 2024 06:40:48 +0000</pubDate>

		<dc:creator>Work</dc:creator>

		<guid isPermaLink="true">https://enlin.work/Photo-Portfolio</guid>

		<description>
︎PHOTOS



Dillon &#38;amp; Kerry︎︎︎



&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/48fd59dec4c275b2ec37aa21ca427a657386f90b613abb2e7906ba3eed9e4c72/DillonAndKerry_Portfolio-10.jpg" data-mid="222815289" border="0"  src="https://freight.cargo.site/w/1000/i/48fd59dec4c275b2ec37aa21ca427a657386f90b613abb2e7906ba3eed9e4c72/DillonAndKerry_Portfolio-10.jpg" /&#62;
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/dc4979e41409e8417d302ffd17a865554284f31feb0456614aedbffdae1a2d15/DillonAndKerry_Portfolio-16.jpg" data-mid="222815285" border="0"  src="https://freight.cargo.site/w/1000/i/dc4979e41409e8417d302ffd17a865554284f31feb0456614aedbffdae1a2d15/DillonAndKerry_Portfolio-16.jpg" /&#62;
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&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/e222743cc73468c111d575a098194b4359a98c1cdbee160e806ac301ba94bb7d/DillonAndKerry_Portfolio-5.jpg" data-mid="222816916" border="0"  src="https://freight.cargo.site/w/1000/i/e222743cc73468c111d575a098194b4359a98c1cdbee160e806ac301ba94bb7d/DillonAndKerry_Portfolio-5.jpg" /&#62;
&#60;img width="667" height="1000" width_o="667" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0601801f438dda45f847173bfecaff74dd6655e43b20d9ee65f00c85d9fb42af/DillonAndKerry_Portfolio-09.jpg" data-mid="222815293" border="0"  src="https://freight.cargo.site/w/667/i/0601801f438dda45f847173bfecaff74dd6655e43b20d9ee65f00c85d9fb42af/DillonAndKerry_Portfolio-09.jpg" /&#62;


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&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/796c0c03395bdcd86f94d2f91f5406f371257f0d8266a44ea8752af928bc5407/D2.jpg" data-mid="216772368" border="0"  src="https://freight.cargo.site/w/1000/i/796c0c03395bdcd86f94d2f91f5406f371257f0d8266a44ea8752af928bc5407/D2.jpg" /&#62;
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© Enlin</description>
		
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